Empowering you!
Learn more about PlanJB
Optimizing & Reducing software spend.
Based on years of experience and knowledge about the Software Industry and Software Licensing. You can read my journey below.
I’m thrilled to announce the launch of my own business, PlanJB! After sixteen years at Insight, where I gained extensive experience and deep insights into the software asset management industry, it felt like the right time to take the plunge into entrepreneurship. (March 3rd, 2025)
Empowering Your Software Journey
We help you optimise software spend and navigate vendor challenges.
How we do that? By using our knowledge and experience in the software market.
Insight (2008 – 2025)
GLOBAL ACCOUNT MANAGER
Started as Global Account Manager for a large global client, where I had to deal with Microsoft as a vendor. I learnt a lot on multiple vendors (Adobe, Symantec, VMware, McAfee, Oracle and many smaller ones Tier3 & 4 vendors) and also how to sell Services for Microsoft Optimization and License Desk services (supporting the Purchasing Department with their daily challenges).
EXECUTIVE LICENSING CONSULTANT (ORACLE)
After 3 years, I was asked by Insight to help them set up the Oracle practice, next to the Optimization Service for Microsoft. I realized it is much easier to sell your Services to a Client, if they have an immediate pain, like an audit.
Also helped clients with the Vendor Negotiations, where my knowledge of the Sales organisation and the Approval Process proved to be a valuable asset.
I helped several clients with their challenges with Oracle, and gained valuable experience in audit defence, Unlimited License Agreements and later also JAVA.
Biggest Lesson Learned: The real value for a client is to explain what a compliancy position (spreadsheet) means for their business and creating a Vendor Strategy provides valuable insights and can save a lot of money (OPEX reduction). Do not deal with the Vendor Manages or Purchasing Department; Better talk to the Business and the ones in charge (managers & directors).
ORACLE (2002 – 2008)
LICENSE MANAGEMENT SERVICES (LMS)
Back in November 2002, I started as a Senior Licence Consultant in Oracle, for the LMS department (I will refrain from mentioning all the nicknames here). It was a steep learning curve in a completely new world. I was lucky to learn from the best and managed to become operational within 4 months (training usually took 6 months at least, in these days). As there was not much there, you had to do the audits it all by yourself:
– Exploring the contracts
– Gathering the usage data
– Analysing the data (script output)
– Mapping usage and licenses
– Writing the report and tell the client
During my career at Oracle LMS, I learnt how big software vendors operate, how clients deal with licenses (and why they fear audits) and how to predict which clients would be the most beneficial to audit. Also I learnt how engage with clients in such a way, to get better and faster results for Oracle.
Dedicated Professionals Ready to Support You
Experts in software spend optimization and vendor negotiations.
Joost Bakker
Founder & CEO
Joost Bakker
Chief Technology Officer
Joost Bakker
Chief Financial Officer
Joost Bakker
Head of Strategic Advisory
Joost Bakker
Software Vendor Support Manager
Joost Bakker
Negotiations Specialist
Products
At PlanJB, we specialise in helping you manage software costs efficiently, offering strategic roadmaps and vendor negotiation support.
Enhancing software
We specialise in software spend management, vendor negotiations, and strategic roadmap development.
Experienced in ICT consultancy and software management
Customised strategies for software cost optimisation
Projects
Discover our impactful projects.
Optimize
Enhance your software strategy today